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Event Details
Twitter hashtag: #smbtv
Come to Social Media Breakfast Tech Valley to eat, meet, share and learn about social networking technologies and strategies. Follow @smbtv on Twitter for updates, and join our Facebook Group.
"Putting the Pedal to the Metal" - Three Case Studies on Infusing Social Media to Build a Customer Base
SMBTV #9 will feature a panel presentation on how three national brand names in the technology, consumer goods and food industry space (all located in the Capital Region) successfully used social media communities to launch their businesses and create an installed user base.
These executives below will discuss their creative techniques to developing content, grow followers, access users on LinkedIn and build a base to sell into-- even before their organizations launched. These strategies helped achieve investment in their businesses and ensured that today have a profitable, repeat customer base. A Q&A will panelists will directly follow. Submit questions for panelists via our Facebook Group.
Panelists
Jesse Kliza
Jesse is responsible for the creation and execution of Apprenda’s strategic marketing initiatives, generating demand and awareness, and evolving the company’s brand. A primary tactic used by Apprenda has been SaaSBlogs.com and LinkedIn groups. Jesse draws from a strong background in Software as a Service, having served as Community Evangelist and Product Manager at SaaS ISV Autotask before joining Apprenda. Prior to Autotask, Jesse served as Director of Marketing at Eden Communications (acquired by Unicom Systems). Jesse holds a Bachelor's Degree in Information Technology, with a focus in Neuroscience, from Rensselaer Polytechnic Institute.
Dana Citron
After spending over 15 years in tech marketing, including most recently as VP of Marketing for CORESense, Dana Citron’s first child changed not only her personal life but professional life forever. Wanting to channel her passion for all things baby, Dana opened WhatEveryBabyNeeds.com in 2007 with a marketing strategy focused squarely on the vibrant social media world of Mom Blogs. Now with two young children, Dana is also a Board Member for Thoughtbus.com, and dreams of a time she’ll once again get a night of uninterrupted sleep.
WhatEveryBabyNeeds.com is a fast growing online baby boutique specializing in organic and eco-friendly clothing, toys and accessories for newborn to four. Visit us on Facebook and Twitter.
Blake Hanan
Blake Hanan founded Clifton Park-based
Mealeo.com with his brother, Taylor, in 2008. Mealeo is a website designed to make ordering take out & delivery food from local restaurants and pizzerias as simple as possible. Through the use of Facebook and eMail marketing, Mealeo has grown to over 30,000 active users in the Capital Region since the site's June 2009 launch. The company recently expanded into North Carolina.
Prior to starting Mealeo, Blake spent several years as a healthcare representative with Pfizer Pharmaceuticals. He also played two years of professional baseball for the Baltimore Orioles. Blake has a degree in marketing and management from Siena College, where he attended on a baseball scholarship.
Sponsors and Host
SMBTV #9 is generously sponsored by Portfolio PR Group.
SMBTV #9 is generously sponsored by Brayton Graphics.
SMBTV #9 is hosted by Proctors.
The event will be in the GE Theater at Proctors. Breakfast consists of coffee, tea, juice, bagels and cream cheese. Parking is available on nearby streets or in several pay lots/decks in downtown Schenectady.
About Social Media Breakfast
Social Media Breakfast was founded by Bryan Person in August 2007 as an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend.
The breakfast series began in Boston and has now spread to more than 35 cities throughout the United States and around the world. It was brought to Tech Valley by Amy Mengel in June 2009.
Attendee List
Sort by: Date | First Name | Last Name
When & Where
Proctors Theatre
432 State Street
Schenectady,
NY 12035
Friday, January 28, 2011 from 8:00 AM to 10:00 AM (EST)
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